SERVICES - BRAZILIAN KERATIN / BRAZILIAN STRAIGHTENING

Frizz Be Gone @ Bonne Vie

Keratin is a type of protein high in the amino acid 'Cystine' that straightens, conditions, and repairs even the most damaged hair. This special amino aid is what makes hair super tough and extremely elastic. Scientists refer to Keratin as a 'Biopolymer' due to its unique structures and interesting properties. Biopolymers are found throughout nature and give form an structure to naturally occurring substances all around the world; everything from leaves to trees, and turtle shells to goose down. Keratin is a classic example of a Biopolymer and it is the main structure building protein in our hair and nails.

Margaret had curly hair.  Hair that frizzed up on rainy days. Hair with a mind of its own.  She experimented with hot straighteners at home and a variety of short-lasting salon treatments, but it was a trip to Winter Park’s Bonne Vie salon that changed her hair (and life) forever.

Introducing Brazilian Straightening.  Unlike other straightening regimes, Brazilian Hair Straightening does not damage the hairs’ internal bonds, and it lasts for up to four months.  To understand how it works, let’s dig into the chemistry of coiffure.

Brazilian Straightening uses keratin, a tough protein found in fingernails, skin and hair.  The keratin solution is applied to the hair when wet.  After the hair has dried, it is flat ironed.  The heat from the flatiron helps to infuse the keratin into the hair.  The keratin reconditions and strengthens, resulting in locks that are soft, smooth and straight. 

After receiving a Brazilian Hair Straightening treatment, you cannot wash or style your hair for four days.  Be careful not to push it behind your ears, wear a headband or do anything else that would interrupt the straightening.  However, after the first four days, you can wash, style and swim with your newly straightened hair.  Also note that chemically treated hair (permed or dyed) is even more receptive to the Brazilian Straightening process.

When it comes to Brazilian Straightening, Bonne Vie stylists possess a winning combination: expertise and practice.  Trained in New York’s top hair shops, they also have the kind of exhaustive ‘hands-on-hair’ experience that come with working in the region’s most thriving salons. 

Brazilian Hair Straightening is the option for women who want low maintenance, shiny straight hair.  Those looking for a more permanent solution, should consider Japanese Straightening.

For Margaret, enjoying humid July weather, frizz-free is a dream come true.  Not having to worry about uncontrollable hair after a swim is an added benefit.   “Brazilian Straightening is God’s gift to Florida women.   I definitely recommend it during the summer.  Because it washes out, you can always go back to your old hair if you don’t like it,” says Margaret.